•  Use a background which creates a contrast to the font colors and graphics. Look at media sites like movies.com for an example. It uses a dark background with lighter fonts in order to create a theatre like setting. However, the site is easy to read and navigate.
•  Check regularly for broken links. Using a link checker or checking the list of 404 errors (File not found) in your website logs (or stats) will help maintain site links. Maintenance of links to external sites can be centralized using link tracking tools

Websites are judged by content and layout. How good your content maybe, if your layout is not appealing, visitors will not be eager to come back. Everyone is not born with a quality of creating layouts that are pleasing to the eye.
Try the following techniques:
1. Keep it simple
2. Readable font size and face:
3. Use web safe eye pleasing colors
4. One important aspect of layout is keeping track of dimensions of a web page
5. Limit File Size

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