Design News:
A conversation about spec work
The following article contains a conversation between a graphic designer and a potential design client. It gives an accurate portrayal of what some people wrongly expect from the design industry.
Comments (3)
Comment awaiting moderation my ass!
Here it is.. in abbreviated form.
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The guy was whining like a little pussy - instead of spitting in the guys face and telling the prospective customer “how unprofessional” he is, he could have used it as a GOLDEN OPPORTUNITY to SELL HIMSELF (while still, if necessary, declining the work :( )
Something like: “Our relationship needs more than a casual response. Throwing it out to too many designers, without being able to spend enough of your valuable time, communicating YOUR needs and YOUR desires, leaves too much important things to chance. If it’s worth doing at all, it’s worth doing RIGHT - if we dont have enough time to do it right, how will we have time to DO IT OVER!?
I understand your interest in getting the ideas out, but in a way, good design is like toilet plumbing - you dont want a couple of “almost good enough jobs” and cleaning up a mess is no fun for anyone!
The exclusivity of a one and one relationship is tested and sure to give quality results because the key, important part of the relationship COMMUNICATION is addressed right from the beginning!
I believe that your company and mine, working together as a collaborative team, can provide far superior results than those of a prospective wannabee, tossing up a scratched together design!
Please allow me to meet with you, and to impress.
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Yeah….... but if he’d said that then the article wouldn’t have existed in the first place, which defies the objective.
You’ve kinda’ missed the point, sure the guy could have sold himself more but the post is designed to draw out people’s opinions and responses on the concept of spec work, not how to make the best out of a demeaning business scenario.
LOL… I stand (or sit) corrected!