I only gave this the thumbs down not for the type of article being posted but because i am not entirly sure another browser is what is needed when things are already so fractured…

My shoulders sagged at the news of an immensly popular (and successful) company producing a browser which will get critical mass from the get go which I will now have to add into testing plans etc.

Don’t get me wrong, I’m probably going to come to love the browser and all it offers, and I am crossing my fingers IE will dissapear into the ether (unlikly - Chrome v FireFox IMHO)...

I know, I’m excited and apprehensive. Chrome will become another icon on my dock alongside FF, Safari, Opera and Camino to fall into the testing cycles. I can’t see myself emigrating from my native Firefox but we’ll have to see what kind of a fight it puts up.

One things for sure, it’s sure going to spark up some debates over the next few months. The best we can all do, as a design community, is to dream that one day the white knights of Google will overcome the evil tyranny of Microsoft and smite IE… and a better day will dawn.

OK that’s so ridiculous, Microsoft aren’t all bad and Google aren’t all perfect but if someone could write a virus that infiltrates all the computers in the world and eradicates IE6… well I’d sure buy that person a drink!

It’s interesting that Chrome comes out right after Mozilla signs to renew their ads deal with Google for another 3 years, not before. I’m not sure how I’d feel if I were Mozilla at this point. Should I be worried that Google’s master plan doesn’t include Firefox?

Google’s “MASTER PLAN” does NOT include FireFox. Bloated, resource hungry and stack heavy firefox is the development or farm league of the big boys, and will soon fall into those “interesting niche browsers” like FLOCK and all those other browsers you never heard of !.

Simply put: GOOGLE wants to OWN ALL.

Information accretion is key, and Google now not only wants to know what you are looking for, BUT WHAT YOU DO WHEN YOU GET THERE!

Heatmapping analysis will be built into the new browser, if not today, then tomorrow, if only to ‘maximize the user experience’ or in other words, know you BETTER THAN YOU EVEN KNOW YOURSELF (“The Better To See You With, My Dear!”)

look for the beta to crash often, and send a smorgasbord of ‘coredump data’ back to Google.

It’s started even now, with that ‘live lookup’ feature in the Google search bar! Every keystroke is met with a ‘progressively enhanced search result list in a drop down bar, a ‘feature’ I find fucking annoying, but which Google is able to extract unique and special meta data from.

What, you may ask?
1. If you choose one of the selected drop downs, then google will know (or able to assign a high degree of certainty to the proposition) that you were not SPECIFICALLY looking for item x but were content to take a choice offered.

What does that mean? It means that instead of just displaying a TARGETED AD (based on keywords) it can know TARGET AN AD BASED ON KEYWORDS *AND* BEHAVIOUR.

This will be like that attentive store clerk whom you suddenly discover hovering right behind your shoulder, only this one NEVER FORGETS.

All this wouldnt be so bad except this voluminous data capture is but a subpoena from being the ultimate data parsing tool to dissect your life…. where you drinking /drugs on Friday? you say no, but an analysis of your keyboard behavior on March 23 2009 shows you used the backspace key 8 times more when typing a query that day than in any time prior! -Impairment? perhaps!

Look also, for webware that everyone uses, Google of course, and YouTube functioning WAAAY better on the google platform/browser than on others :)

plot seems familiar?

rewind 10 years ago, when Word, Excel etc, all had the ‘leg up’ on would be competitors because they all played on a level playing field…PAVED BY MICROSOFT!

Sure, it’s Open source, that and $20 will get you an Iced Mega Grande Latte at $tarBucks!

good luck, suckers!

Haha Mark you make me laugh you angry person. Do you have a blog because I’d sure enjoy reading you putting the world to rights…

ROFLOL @ Mark

You should get a blog I too would read it just for your flavour on the world…

Blog?? Blog???

none for me thanks!

Blogs are for pompus, self important, opinionated asses - not for me at all.

Chrome has already been downloaded millions of times… surpassed by current browser, Opera. Googlization? Should we anticipate a Google operating system soon?

Chrome is the future.

Well there have been rumours of a Google OS and a Google game console and all sorts for a while now. I never expected a browser, even though it’s a far more logical step than a games console!